ABOUT

The brief: To put the emphasis back on the brand identity that was getting lost within the heavy pack copy.

The solution: We created a strong logo that beautifully encapsulates the fruity nature of the brand. This allowed us to be as descriptive as we liked without the copy taking over. Then all we needed was a delicious shot of the fruit to finish it off. Mmm, almost good enough to eat!

We delivered: Logo, packaging design across a range of 25 products.