RAÚL GARCIA DE LUCAS
Broadcast Art Director
ABOUT
Thanks to an overlooked button on Instagram, Michelob ULTRA started a movement to increase visibility of women’s sports and help break the cycle of underrepresentation. ULTRA hacked the Instagram algorithm to drive visibility, and made a $100 million commitment to women athletes.
MADEIT CREDITS
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Anheuser BuschClient
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Akoma M’baAccount Director -
Andy TamayoAssociate Creative Director -
Apache DigitalColorization -
Ariel AbramoviciExecutive Creative Director -
Bruno AcánforaExecutive Creative Director -
Bruno SteffenStrategy Director -
Brynna AylwardExecutive Creative Director -
Cara JohnsonAssociate Creative Director -
Charlotte ReillyPublic Relations -
Cosmo StreetPost Production -
Denisse RamirezSenior Producer -
Denisse RamirezSenior Producer -
Elena ParascoDirector -
Elena ParascoDirector -
Emma BoonshoftPublic Relations -
Guido FusettiHead of Art -
GUT AgencyAgency -
Jake SpitzPublic Relations -
Jessica ThorpeAdvertising Manager -
Jim SiaPublic Relations -
Jim SiaPublic Relations -
Kerry ScaloraAdvertising Manager -
Laila HouserAccount Executive -
Lemondria HobbsPublic Relations -
Leonardo LimaMusic Composer -
LoveboatProduction Company -
Manuela CastroManagement Supervisor -
Miles RitenourAdvertising Manager -
Solana FromentProducer -
Stefanie SchaldenbrandColor Producer -
Stefanie SchaldenbrandColor Producer -
Talita AndradeAdvertising Manager -
Tarahgee MorrisJunior Art Director -
Taylor BlackColorist -
Taylor BlackColorist -
Luke AlexanderAssociate Creative Director -
RICARDO MARQUESAdvertising Manager -
Simon Christopher JonesAdvertising Manager -
LaurenAssociate Creative Director -
RAÚL GARCIA DE LUCASAudio Engineer -
Jasmine WilliamsJunior Copywriter -
D&AD -
Paulo FogacaChief Operating Officer/Partner -
Juan Javier Peña PlazaExecutive Creative Director / Partner -
Ricardo CasalExecutive Creative Director / Partner -
Fernando RibeiroGlobal Chief Strategy Officer -
Carmen Rodriguez de GasparChief Client Officer / Partner -
Anselmo RamosCreative Chairman / Founder -
Willow EnnenArt Director -
Andrew GonzalezCopywriter -
Nicolas FernandezEditor and Motion Designer -
Chiao ChenEditor