ABOUT

Creative direction for go-to-market campaign and creative launch collateral.

Heralding the next evolution of Skype — group video calling on mobile phones and tablets. Like never before, it's easy to stay in touch with anyone, anywhere, anytime and no excuse for missing out.

BRIEF:
To launch this new product feature, there was an intrinsic requirement to educate how it can be used, what scenarios it lends itself to and the new behaviours it may imbue.

SOLUTION:
With 'Group video on the go', we identified natural group scenarios that this new technology can empower, and celebrated how it can enhance those conversations. We ensured there were also a key visual emphasis within each story, to highlight next-level engagement not previously possible with group audio calling.

Our strategy was to shoot several mini stories which could work standalone across social channels, as well as wrap together in a montage as the hero creative asset for launch.