ABOUT

To establish Polypipe Middle East as a leader provider of water and climate management solutions for the built environment, we developed a multi-channel content marketing strategy to target its wide range of B2B audiences.

With a specific emphasis on high-rise buildings – an ideal message for the Middle East region – the approach focuses on the company’s sustainable solutions and technical experts, as opposed to its products. 

Through quality and valuable short and long-form content fit for web and social media, Polypipe Middle East is consistently positioned as a knowledge hub in its field. Additional avenues, including digital advertising, SEO, video and email marketing, help to keep the brand front-of-mind. 

During the first half of 2018, Polypipe Middle East’s social following increased by 411% on Facebook and 40% on LinkedIn. In addition, SEO activity has helped to position the company on the first page of Google for some of its key terms, including water management solutions.