ABOUT

Sustainability is in The Electrolux Group’s DNA. The MEA team wanted to share the brand’s principles with local communities to educate them about the importance of sustainability in the Middle East.

Since 2015, we have engaged key customers at corporate events, which included Ghaf tree seed planting and a multi-sensory experience to show the destructive effects of pollution. We have also ran a number of interactive workshops at schools across the UAE, educating students about their impact on the future sustainable landscape. 

Now in its fifth consecutive year, the ‘Give a Ghaf’ Tree Planting Programme is an elemental part of Electrolux MEA’s CSR activity. We are currently planning the 2019 campaign which is a further extension of the initiative.