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ABOUT
SMINT is a refreshing piece of candy.
The brand wants to boost your confidence, hence their tagline ‘Boost yourself’.
‘Generation Z’ are their future customers. Research shows they can use a bit of extra self-confidence. But for them, SMINT isn’t a very well know or lovable brand, yet.
So we set out to boost SMINT. By being relevant in their world. Which is ‘Nederhop’.
Our insight: by entertaining their friends and peers with engaging moments, they give meaning to their life.
Idea
Who is Holland’s next WordSMINT?
(In HipHop, a Wordsmith is super creative with words)
What is it?
Your word skills real-time reviewed by Ronnie Flex, Famke Louise, Poke, Numidia and more.
Boosted by A.I.
In an App. Where you can challenge your friends with your WordSMINT Boost Score.