Radha Pleijsant Creative Director

ABOUT

To restore the emotional bond between McDonald's in the Netherlands and youngsters, we created a placemat turned into a full music production station. Connected to your phone.

Developed with This Page Amsterdam and Dr. Kate Stone.

McTrax uses conductive ink, a small battery and a thin circuit board with 26 digital touchpoints.

MADEIT CREDITS

  • McDonald'sClient
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