Rathawan Sukanake AMD

ABOUT

Krungsri First Choice, a Thailand-based cash card and credit card brand, for their ‘Fast Acquisition’ Campaign. They want to promote the ’Fastest Approval’ features, they are the leader in the market right now.
The film captures the feeling of ‘Fast approval’ by telling a metaphorical story of how ‘approval scenarios’ in lives would it be, if they were as fast as First Choice’s approval.
Result : 10 Million Views in 1 month / Acquisition rate increases by 31% , grows by +5% Feb 2024 VS Mar 2024 / More than 54% of applicants are from online / Spending is growing since launch.

MADEIT CREDITS

  • Ayudhya Capital ServicesClient
  • Arnon JearanaisilpAgency Art Director, Art Director
  • Artit VongmettaSound Engineer
  • Boonsita LimprasertProduction Manager
  • Chaninart Chuehom2nd Assistant Director
  • Colin FooPost Production Supervisor
  • Danupon KhumpunArt Director
  • Doungjai Sawasdee MoyonSenior Planning Director
  • Jirawat JirawangsoEditor
  • Kanokporn RabiebnaveenurakStylist
  • Kanyanat DaewilorAgency Project Manager
  • Kritsada NakagateDirector of Photography
  • Mattanee Uajarernsup1st Assistant Director
  • Naphasorn PrachammuangAccount Manager
  • Natnicha MeunthipFlame Artist
  • Natnicha SuwanprapaColour Artist
  • Nattakarn BoonthanomSound Producer
  • Nattapat PromchuayFocus Puller
  • Nithit WongwattanasilSound Engineer
  • Norawit SaratsamithSenior Copywriter
  • Pornthip MuttisomCasting Director
  • Power KuanFlame Artist
  • Prapa SuthirawatthananonPost Producer
  • Prasert VijitpawanChief Creative Officer
  • Puree PreyaprawatAccount Planner
  • Randall LeePost Production Supervisor
  • Rungrudee ChinpratanAgency Producer
  • Rungtawan NanthasaenExecutive Producer
  • Sureeporn KulchotehirunGeneral Manager
  • Tasanapong KittikhunLocation Manager
  • Theetasak DangrojanaCreative Group Head
  • Thida RosthipStylist
  • Thipayachand HasdinChief Executive Officer
  • Udom PinthongGaffer
  • Waigoon LaopipatpinyoSound Recordist
  • Waigoon LaopipatpinyoArt Director
  • Wipawee KhiriratFilm Producer
  • * Shanya JiwachotkamjornCopywriter
  • * Rathawan SukanakeAMD
  • * Pattra KetsamathiAccount director
  • * Un, Wuthisak AnarnkapornFilm Director
  • * D&AD
  • * Thiti BoonkerdExecutive Creative Director
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