Rasmus Bech Creative


With a huge amount of hype, both locally & globally, leading up to, and around the arrival of the royal baby. We wanted to create something from the absolute heart of the brand, more than a commemorative 25x4 ad tucked away inside the pages of the paper but something big & bold which created headlines itself and more importantly, made people smile. It would only work if it was a boy. We were bloody lucky. On 23 July 2012, The Sun was the UK’s best selling newspaper, selling 2,229,074 copies of The Son. It became a collectors item and people all over the world were talking about it.

Date created: July 2013 2013-07-01T00:00:00+0100
Date published: 8 February 2016 2016-02-08T13:10:05+0000

Rasmus Bech was recognised as an Industry Influencer on 15th March 2016

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Rasmus Bech has been a Contributor since 15th March 2016.

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The Sun - The Son



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