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"To get fans excited for the final ever season of Killing Eve, BBC Creative made one final gift from the show’s psychopathic assassin Villanelle – a box of 6 chocolates spiked with a single ‘poisoned’ chocolate.
The chocolates were mailed directly to influencers, while fans had the chance to enter a competition to win their very own limited-edition box. The campaign sparked a viral challenge picked up by both influencers and fans. It also managed an organic reach of 3.5 million, caused bidding wars on eBay, and was picked up on primetime TV as a live tasting."