Rashed's work
About Rashed
Professional Experience:
Thirteen years of international experience in brand management of consumer packaged goods in Canada, South-East Asia (Indonesia) and South Asia (Sri Lanka and Bangladesh).
Worked as member of core tems to turn around Reckitt Benckiser businesses into profitable organizations in Bangladesh, Sri Lanka and Indonesia.
Goals:
Work in a Senior Management position in Brand Management, Marketing Consultancy, Public Relations or Corporate Communication descipline.
Specialties: - Long term brand & category strategy development.
- New product development - from concept development to roll-out.
- Communication development - from strategy to execution.
- Consumer insight led marketing opportunity identification
Thirteen years of international experience in brand management of consumer packaged goods in Canada, South-East Asia (Indonesia) and South Asia (Sri Lanka and Bangladesh).
Worked as member of core tems to turn around Reckitt Benckiser businesses into profitable organizations in Bangladesh, Sri Lanka and Indonesia.
Goals:
Work in a Senior Management position in Brand Management, Marketing Consultancy, Public Relations or Corporate Communication descipline.
Specialties: - Long term brand & category strategy development.
- New product development - from concept development to roll-out.
- Communication development - from strategy to execution.
- Consumer insight led marketing opportunity identification