About us

It’s a confusing world. Not just for customers, but for the brands they buy too.

Technology, customer demands and the clamour for ROI are disrupting brands. Products and services get faster and cheaper; consumers hold the balance of power.

Rare: Group helps brands of all sizes and sectors face the future with confidence. We research new consumer trends to help you understand your customers’ needs and how to fulfil them. Knowing customers makes them easier to target, transforming your routes to market and boosting your bottom line.

We have a range of products suited to any task and budget - standalone or as an end-to-end service:

Rare: Metrics - Gain rapid, direct access to consumer feedback for your brand. Use our affordable research tool to track sentiment, benchmark your ideas and harness the results to test and optimise campaigns before launch.

Rare: Consulting - Discover ideas and opportunities to better serve your customers, whilst building loyalty and revenue for your business. We use consumer research and insights to build strategies that put your customers front and centre, offering an experience that’s great for them and strengthens your market position.

Rare: Labs - Understand how your conceptual products and services will perform in the real world. Tap into our agile development model, featuring cutting-edge innovation labs. Invest in innovation to glean valuable knowledge about your prototypes, allowing you to develop and pivot ideas.

Rare:'s work

Investing in a new marketing approach

New market for a global cosmetics brand

Helping BASE understand consumer engagement trends

Relaunching the TodayTix brand

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