ABOUT

Brief
In order to increase market share and resist downward market forces, Sunrise Senior Living has created a new and distinct proposition for the Sunrise Senior Living & Gracewell Healthcare brands under the promise of a sense of purpose and self-worth for everyone.

They now needed to refresh the brand guidelines and marketing communications collateral to reflect these new propositions

Solution
Our work delivered a single-minded creative execution across a range of assets that reflects the existing brand heritage and builds on the new UK proposition work to successfully communicate the brand promises both internally and externally.

Results
A bold new approach to photography, our work refreshing the Sunrise and Gracewell brand guidelines and marketing assets expertly reflects their new and distinct proposition.