ABOUT

The Brief
How do we respond to the needs of new consumers who are seeking high quality, healthy meals with the convenience of frozen

The Project
Our work to launch this new range from Weight Watchers from Heinz began by exploring the different expressions of what health means to consumers and understanding if and how the brand could play a role in their lives.

Early stage concepts were created, tested on consumers and then developed for launch.

The Output
Balance by Weight Watchers from Heinz is a new offering in the Frozen Ready Meal (FRM) category. our design delivers a taste sensation, with sensory food and ingredients photography framed by an elegant and differentiated visual identity.

The result exemplifies our Soft Power approach and delivers an exciting opportunity for leadership in the frozen fixture.