ABOUT

Project Conducted in 2020 (Year of the Metal Rat). In Chinese culture, the rat is traditionally regarded as a symbol of wealth and abundance. Despite these auspicious associations, 2020 proved challenging on a global scale.

The Year of the Rat opens the Chinese zodiac cycle with the energy of renewal and strategic intelligence. Legend says the Rat won first place in the horoscope thanks to its quick wit. In Eastern tradition, this animal is not seen as a pest, but as a symbol of cleverness, fertility, prosperity, and survival skills against adversity.

Produced by TELENIMA (Digital Department).