ABOUT

SOY APIM Branding

Branding made in Adobe CS5.
Project: SOY APIM Branding.
Customer: APIM. Asociacion Profesional de Ilustradores de Madrid.


Image 1:
On the occasion of the 30th anniversary, I wanted to create an image that would represent all members and thus creating a feeling of unity between colleagues.

Image 2:
Initial proposals.

Image 3:
Final logo. I imagined a red rectangle, removed the APIM silhouette logo, as I would a linocut, and the part that remained on the plate is the logo SOY APIM. The red rectangle are all members and APIM logo is born from the rectangle, because the association is born from its members.

Image 4:
APIM and SOY APIM logos.