ABOUT

Every four hours, someone in the UK is permanently paralysed. And with each injury, come a unique story. With Back Up wanting to show how they help those with a spinal cord injury gain the skills, confidence, and experiences to live life to the fullest, we decided to tell a select few of those stories.

We asked two people to share their stories. Telling of the incident, life before and how Back Up helped after. Crafting each story into 24 copy blocks (for the 24 vertebrae) we then typeset them to form the shape of a spine.We aligned where the injury occurs with the relevant vertebra (E.g. a C5 injury in the 5th block) graphically treating it to represent the injury. Finally, we turned the sacrum & coccyx into a CTA.

Raise awareness of the fantastic work Back Up does to help those with a spinal cord injury.