Raphael Taira Creative Director

ABOUT

To promote the first Fiat car with rearview camera we created a short movie festival where we invited some of the best directors in Brazil to make free scripts. The only rule was to tell the story using the POV of the rearview camera. In the end we had a documentary, a rap clip, a horror story, a love story, a crime thriller and so on.

AWARDS

Cannes Lions Shortlist
CCSP
Shark Award

MADEIT CREDITS

Who pooled - Rearview Film Festival