ABOUT

The client wanted a logo that reflected the conceptual concept of their company, as well as something aesthetically pleasing, and that utilized their company name as a palindrome. The name ‘Seres’ is taken from Roman mythology. She is the goddess of grain and harvest. So the clients wanted that represented with the stalk of wheat. Additional imagery that was integrated over the drafting process was the lettering forming the shape of an urn as a vase for the wheat; symbolizing new growth (the company was a holistic funeral company).