ABOUT

Redital ("Read-It-All") is an online retail brand specifically targeted for those with a love of reading books. providing a subscribed service for a community of book-lovers, a monthly themed-box is sent to those subscribers, receiving alongside the presented book of the month little extras of gifts relating all things around the theme of the box. Future intentions would lead to creating subscriptions of family-themed boxes (such as kids, adults etc.) As well as furthering a chance to provide an effective use of applying reading books towards charities and/or events that specialize in specific support (e.g. Big Brother programmes).

As this is a project I undertook to after a year of being MIA from design, the idea of this was to be kept simple but in some way effective of message towards various audiences. This led to looking at a couple of ways to manipulate the word itself whilst straying away from the cliche use of Helvetica seen in many businesses of similar nature. Toying with the letter 'I' as a bookmark then became a theme running across its branding, from actual Bookmarks and Business cards shaped in the same way. Further development shows a personal imagination of what prototype packaging Redital would deliver as it starts up.