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Should advertising in London be given a new approach to reflect the economic differences between the capital and the rest of the country?

That was the question posed by CBS Outdoor at a recent debate among advertisers, brands and media executives at this event, hosted at London’s Living Room at the top of City Hall.

A folded invite was designed with a main image of iconic London landmarks painstakingly made out of relative buzz words to capture the feel of what the event was about. Boards and a brochure were produced to accompany the overall branding.