ABOUT

REBRAND AND WEBSITE DEVELOPMENT
PREVIOUSLY

A HOP, A LEAP, AND A JUMP!
TLC Sport is one of the country’s leading retailers for women’s sportswear.

Specialising in designing, manufacturing and selling their own fitness clothes range, TLC Sport is a professional and approachable online shop for women across the globe.

Previously TLC Sport’s online and printed marketing position was unstructured and lacked a consistent brand. It was difficult to understand who they were and what their marketing objectives were trying to achieve.

It was time to step up the standards and kick their way to the top!

(RESTRUCTURING WITH DESIGN) OLYMPIC MEDAL IN SIGHT!
A quick phone call and Rak Design’s mission was to reposition their marketing resources and create a much stronger and approachable brand, which could be recognised by their targeted audiences.

Printed and online marketing resources were redeveloped including a more dynamic website, a clearly defined and professional brochure and a standardised email signature; each with a strong brand integrated and highly evident.

The rebrand was so successful that TLC Sport went straight to the stadium… well, maybe not that far…but they did create a clothing range with the new logo design!