ABOUT

I lead a team of 5 designer for 4 months.
The idea was to create a micro taxi to efficiently, safely and affordably mobilize rural masses of India. So the final concept was coherence of: 1. Indian Cultural Influence 2. Serving basic needs and solving problems innovatively 3. Innovative package to welcome more. 4. Better travelling standards 5. Innovative solutions at affordable cost by reducing manufacturing steps (duplicate a part for mutiple usage)