ABOUT

The campaign film, set in an all-girls school, shows young girls passing around a mysterious slip of red paper, that appears to satiate their curiosity in some manner. After the paper is passed around in classrooms, corridors and bathrooms, it eventually makes the rounds at a school assembly as well. During the assembly, one of the girls is caught with the paper in her possession and is demanded to step forward and declare its contents. At this point, it’s revealed to the audience that the paper actually contains information pertaining to periods. In this manner, the audience realizes that this seemingly childish game of ‘Passing the Parcel’ has far-reaching implications, vis-a-vis the girls educating themselves about menstrual health due to a glaring absence of actual education materials relating to the same. Hence the title- ‘The Missing Chapter’.