Chong Nicholas Graphic Designer

ABOUT

As a person who is always demanding for perfection, I love to keep my thing as good as possible. However, sometime there must be something that ruin your perfection. For example, you lost your rubber when you want to rub off the mistake, they don't provide you spoon and fork in the Chinese restaurant, booked 3D movie for you and your friends and you didn't realise that your friend is wearing glasses or you don't have tea spoon to stir your coffee when you have your coffee done.

It is so annoying, when you are able to get things done perfectly but there are something that blocking your way to the perfection. And I am always judging the design of the product, why don’t they come with more convenience.

When I was working in the office or studying in the university, I would love to have a cup of coffee or tea with me. However, my office and university are often running out of stirrer and teaspoons. When you realise that, it was too late. Because you have your hot water ready and pour into your coffee cup. Therefore, you have to force yourself to drink the coffee without stir and it taste bad.

Tacking to this point, I designed a coffee stick looked like a lolly is come with a stirrer to avoid all the barrier that blocking you to the way of perfection.

As a Southern Asian, I love heavy taste. I believe most of the Southern Asian are the same. We not only want our chicken curry to be spicy, we also want to taste the flavour of the chicken and the sweet from the other spices like coconut. Due to the reason of that, we love to put many ingredient into our food or drink to achieve the best flavour.

Same as coffee, we all have our own way to drink coffee. Some of us like to drink from the plate, some of us like dip it with bread, some of us like to use different milk and some of us like to use different sugar.

In my opinion, replacing the sugar to coconut palm sugar is a good idea. Coconut palm sugar has a unique taste compare to the ordinary sugar to make the coffee more tastier and favourable. In another hand, coconut palm sugar has more nutrition like mino acids, potassium, magnesium, zinc, iron and B vitamins than normal sugar. The glucose level of coconut palm sugar is much lower than normal sugar. Honey is also healthy then sugar, so why not? Of course, no one will forget the original taste. To make it healthier, we can try to use decaf coffee and brown sugar.

I think the stick packaging is brilliant and convenience. It is so small and delicate, you can put it in your pocket easily or put in your bag without worrying if it take too much space. However following to my experience, the stick packaging was once split, and the coffee powder went everywhere in my bag. Following to the point above, I think if the coffee powder can compress to a cube like the chicken cube stock will reduce the chance of coffee powder go everywhere if the packaging has split.

MADEIT CREDITS

  • NescafeClient

Nescafe instant coffee packaging design

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