ABOUT

Recently I decided to try creating a brand identity project to expand my existing design knowledge. The idea for the project came to me as recently UEFA Champions League event has started again and I have noticed that some decisions made by referees and players aren't fair. Although the idea came to me while watching football, I did not want to limit my design to only this discipline; I decided to keep this 'brand' related for all sorts of sport events. As for the primary colours, green is often associated with grass and football pitch, however, majority of most recognizable sport disciplines are using stadiums where athletes, sportsman, sportswoman are competing with each other, therefore, these colour can be easily associated with the topic of fair play.