Rafael Reina
Chief Creative Officer
ABOUT
Every year, testicular cancer registers 72,000 new cases and more than 9,000 deaths worldwide. In Mexico alone, this disease reaches 3,337 new cases each year and is the second most deadly type of cancer in men between 15 and 35 years old. The reason for this is that more than 60% of Mexican men are not aware of the importance of early diagnosis and do not usually self-examine or go to the doctor.
THE FIRST CAMPAIGN THAT INVITES MEN TO TAKE ANY PREGNANCY TEST
MADEIT CREDITS
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Rafael ReinaChief Creative Officer





