ABOUT

Reusables Supermax
We created an educational program called REUSABLES to showcase the alternative uses of products sold in supermarkets by using an augmented reality filter and computer vision, both on Instagram and the reusables website. When you point your smartphone camera at the labels of participating products, the filter instantly transforms them into new ones to display their alternative uses once they expire, thereby preventing them from ending up in landfills. When the alternative uses are shown, you could visit the website to view the video tutorials on how to do the life hacks on each label.