ABOUT

A complete reimagining not only of the brand but of the entire company and its positioning with customers, partners, and society. Done in close collaboration with the two business partner brothers to ensure the preservation of the family essence and the vision of its founders. The new brand was designed to adapt to any medium and the various customer and partner profiles that the company encompasses. It was also pre-planned at the time (and subsequently executed) to implement sub-brands to cover the specialized and niche branches of this financial consulting company focused on credit acquisition, with the "Group" sub-brand being implemented as the standard for global and generalist applications of the brand as a whole.