Rafael Giorgino Group Account Director

ABOUT

The perfect Corona?A lime slice and sunset. But when those are missing,
nature can provide. On the day of the 2024 Annular Solar Eclipse, Corona,
brewed with 100% natural ingredients, captured the moment by using half
of the sun as a lime slice. Guest photographers snapped the eclipse at key
spots in Brazil, Chile, Uruguay, Argentina, and the Pacific, chosen after
extensive research to ensure perfect positioning.Climate conditions and
sun elevation were analyzed to align the sun with the bottle. Each shot took
about five minutes with no AI used, and within hours, the campaign was
live.

MADEIT CREDITS

  • AB InBevClient
  • Ailin BisiProducer
  • Alexis SantaellaArt Assistant
  • Aline CastroMedia
  • Antonella BabinoGlobal Marketing Director
  • Barbara KaralisBusiness Affairs Director
  • Brenda Morrison FellHead of Production
  • Bruno ReisAssociate Creative Director
  • Caior Berns PereiraMotion Graphics Designer
  • Camila FischmannBrand Manager
  • Carolina VieiraGeneral Manager
  • Caroline FerrazBrand Manager
  • Catalina PeñaBusiness Affairs Manager
  • Cecilia SunProducer
  • Clarissa PantojaGlobal Brand Vice President
  • Dani WaksMarketing Vice President
  • Daniel LobatonChief Creative Officer
  • Dario MatosAssistant Producer
  • Diego WeiszPhotographer
  • Eduardo KarasDirector of Music
  • Elise SprinkelSocial Media Manager
  • Emily StevenGlobal Brand Manager
  • Filipe LopesMusic & Sound Designer
  • Filipe ResendeDirector of Music
  • Gabor HarrachProducer
  • Gabriela GalloMarketing Director
  • Jaíne FonsecaMarketing Intern
  • Joao CorazzaArt Director
  • Joao Pedro ZattarGlobal Marketing Director
  • Larissa CocchiaroCreative Manager
  • Lucas D’OrtonePhotographer
  • Mafe MacedaSocial Media Manager
  • Marcelo MachadoAssistant Producer
  • Marcelo MaragniPhotographer
  • Mariana D’AprileHead of Accounts
  • Natasha LouckevitchExecutive Producer
  • Nathalia SilvaMedia
  • Nessa MafraAccount Manager
  • Nicholas AguayoPhotographer
  • Nicole LichtColour Producer
  • Pablo MonsalveAssistant Producer
  • Paula VampréGlobal Chief Strategy Officer
  • Sandra AzedoHead of Global PR
  • Santi PouydebatAssistant Producer
  • Seiji WakabayashiAssociate Creative Director
  • Shawn KingColourist
  • Sophie FreidAssistant Producer
  • Sylvia PanicoChief Operating Officer
  • Thiago ZveiterProducer
  • Thomas NittiAssociate Creative Director
  • Toni FerreiraHead of Digital & Innovation
  • Victor EleuterioPhotographer
  • Yasmin Paulino AlvesBrand Specialist
  • * Pancho CassisCCO Global
  • * D&AD
  • * Edgard GianesiExecutive Creative Director
  • * Rafael GiorginoGroup Account Director
Add yourself to this project

Corona Eclipse

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