ABOUT

The City of Chicago wanted to advertise its new master brand platform ‘Chicago. City of Stories”. However, instead of telling Chicago stories in Chicago, we’ve decided to show that our stories go way beyond our borders. Why? Because Chicago has influenced most of the major cities across the Globe and only a few people know about it. That’s true, Chicago is truly a trailblazing city of firsts. We were the first city to ever have a skyscraper, we're home to house and electric blues music, we invented the first Ferris Wheel, American Cinema Industry, and even the first cellphone was created here. So, to tell all these stories, we’ve made the first Chicago tour in NYC to highlight that the big apple is full of Chicago inventions and contributions. A Chicagoan comedian guided the tour through sixteen landmarks and explained to New Yorkers how many things surrounding them originated in the windy city, like the Flat Iron Building, the World Trade Center, the Coffee Maker, and much more. But NYC wasn't the only target. The campaign with posters, films, and social content depicted how Chicago has influenced capitals worldwide, like London, Paris, Tokyo, and so many others. In the end, Chicago has become the talk of the town. Of every town. We’ve turned a regular NYC bus tour in NYC into a huge piece of media to advertise Chicago. This gigantic and mobile billboard went through all the major tourist spots in the Big Apple highlighting how Chicago has influenced New York. Also, we’ve displayed posters and billboards across Chicago and NYC to show how Chicago’s influence go way beyond NYC. It embraces cities all over the globe, such as: Berlin, Melbourne, Paris, Mexico City, London, São Paulo, and many others.