About me

I have over 30 years of experience as a creative in the Latin American advertising industry, leading teams and projects in Uruguay, Colombia, and Mexico. My career includes key roles at agencies such as Dentsu, Ogilvy, Saatchi & Saatchi, Havas, Leo Burnett, and Young & Rubicam, in addition to co-founding Sparkling, a Mexican indie agency.

Currently, and since July 2023, I serve as Chief Creative Officer (CCO) at VML, a WPP group company. This marks my second tenure at VML, where I previously held the role of CCO in Uruguay, Colombia, and Mexico, and served as Regional Creative Director for the Movistar Latin America account, accumulating 13 years of experience within the network.