ABOUT

Brand Identity | Logo Design | Print Publication

The brief was to create a smoothie brand and an accompanying brand book to explore the visual identity and brand guidelines. My response to the brief was to create Smoosh, a smoothie brand aimed at children ages 2 to 6. I designed a set of characters with googly eyes to appeal to my target audience. Each character was a different piece of fruit and all the imagery was hand drawn to give the brand a handmade, personal touch. I designed my brand book as an interactive children's book. The audience was internal to the brand and I demonstrated the playfulness of the brand and the brand’s ability to understand their target audience. My original design was inspired by children’s books such as The Very Hungry Caterpillar by Eric Carle.