ABOUT

Art direction | Brand Identity | Logo Design | Bag Design | Photography | Styling

A self-initiated project which was a true expression of my personality, interests and goals. Inspired by the New York artist Andrea Bergart, I designed and made a set of three bags out of basketballs, experimenting with many materials to create a professional final product.
During this process I also experimented with creating bags from footballs and rugby balls as these sports are personal to me. As a streetwear brand the do-it-yourself aesthetic was key and I designed products that were bold and unique and that represented me as an artist. I had full creative control over every aspect of this project. I designed and created bags, organised location and styling photoshoots, photographed shoots, edited photographs, designed a look book and designed the brands’ visual identity. 

I created Obscure Couture as an urban streetwear brand that creates custom clothes, shoes and bags. The brand was targeted to males and females aged 18 to 25, aiming to empower young people to be free and express their individuality through fashion. I used a diverse range of models to showcase my designs as the brand is about freedom of expression. I didn’t want to be biased about ethnic background, body types or gender.