ABOUT

Brand identity | Brand strategy | Brand activation | Copy writing | Animation

An agency brief set by Anyways Creative, the challenge was to bring an online brand into the physical world and allow users to experience it in a new way. The brand I chose was Monzo, an online bank based in the UK which operates 100% online with no branches. Monzino Money was my innovative response to the brief, a scheme to educate children about money and savings through educational fun activities. I successfully explored a new target audience for Monzo and during my research I discovered that there is a lack of education about money in school. And who is better to teach about money than a bank?

I devised scheme to be run in association with the Scouts, Cubs and Beavers, called Monzino Money. Monzino Money would be a travelling roadshow operating on a branded double decker bus, visiting members at club meetings. The children would take part in activities in order to earn their Monzino Money badge and for each activity the children would earn Monzino Money that they can later spend in the craft store and make their own Monzino Money box. I designed a set of characters called Monzino Money Monsters to appeal to the young target audience, as well as using Monzo’s pre-existing mascot (Hot Chip).