ABOUT

Eye Tracking | Instagram Content | Web Design

I worked on this project during my time at the Swinburne Design Bureau in Melbourne, Australia. Go Against The Flow is an awareness campaign run by the Victorian Continence Resource Centre (VCRC) aimed at informing teenage girls about incontinence. Since its launch in November 2017, the campaign had seen a slight dip in performance as outlined in the Go Against The Flow Benchmarking Report that I received.

The task was to design and conduct a series of eye tracking tests to examine how users interact with the Go Against The Flow website and social media content. Twenty three eye tracking tests were conducted over the course of two days using a Tobii X2-30 Compact peripheral eye tracker. Participants were given 15 Instagram posts to view, and 5 minutes to explore the website freely. In addition to the raw eye tracking data, audio recordings of the participants' verbal comments were also collected. From those tests, I was able to identify areas that could be improved to increase performance. These findings were then used to create a fresh look and feel for the campaign, presenting the design proposal in a final presentation to VCRC.