Raed Jibrail Graphic Designer

ABOUT

Young gay men make up the largest percentage of new HIV positive cases in the UK. To tackle this worrying trend decided to create a hypothetical advertising campaign, promoting condom use.

Wanted the campaign to be non-judgemental and appeal to young gay men through wit. Started by creating a font alphabet. That way, could create a variety of slogans easily and quickly.

MADEIT CREDITS

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