ABOUT

Perfect Pint (PP) is the UK’s largest beer and pub social network and industry database. It is the most popular beer-related website in the UK with over 115,000 monthly website and mobile app visits. My role as Creative Lead involved identifying and implementing new ways to advance user experience, company workflows and brand visibility. Examples of my work are:

Copywriting and content creation
- Created, wrote and designed the company newsletter which attracted 45,000 opt-in subscribers and achieved above industry standard open and click-through rates
- Wrote original content for Perfect Pint's blog and, in total, produced over 80 articles over three years
- Wrote copy and designed digital advertisements and flyers for both PP and industry partners such as JD Wetherspoon
- Produced and scripted video content for both the PP website and social media
- Co-created and co-hosted the Perfect Pint Podcast, the most widely listened to beer-related podcast in the UK

Brand Management
- Managed the seasonal Beer Bingo competition, which attracted over 5,000 regular competitors
- Handled press inquiries, including giving an interview for BBC Radio
- Implemented a broad social media strategy that resulted in raising our negligible Twitter and Facebook following to over 37,000 and 21,000 followers respectively

Web/App Design and Evolution
- Designed the next generation of PP’s mobile apps. Conducted comprehensive industry practice research, consulted user and developer input, and made cost/benefit analyses. Created UX flows and fully visual UI wireframes to communicate the project’s scope and aims to directors and developers. Project to be implemented
- Designed and implemented a comprehensive overhaul of PP’s custom Content Management System, which significantly reduced workloads for PP team members