ABOUT

BeerScreen is a tool to transform dormant TVs in pubs into a personalised interactive beer board. Customers can display their beer menu with tasting notes, create their own ads and promotions, customise the look to suit their own brand and engage visitors via direct screen interaction. The BeerScreen has been shown to increase sales and influence drinkers' decision making by encouraging experimentation and repeat visits.

My role in the project included:
- Developing the original concept and designing the website layout
- Comprehensive research of pub visitor behaviour and technical feasibility
- Project managing from inception through to release
- UX design and wireframing
- Writing copy for the website
- Developing the hardware running the BeerScreen in pubs - this entailed customising Linux distributions to suit the purpose of the BeerScreen