ABOUT

The project was a University module which required us to work in pairs and create an advertising campaign for a company that was local to us. We chose a dog grooming salon near to the University and decided to create a campaign for them which would attract both a wider audience and more profit in the long run. The campaign was based on a mobile service for people who simply didn't have enough time to bath their dogs reguarly. We both designed a lot of the material together, and came up with several executions for the campaign. Our hashtag was simply #sitstaywecometoyou implying that the company would do all of the work while the target audience were too busy to bath their dogs themselves. We designed and manufactured leaflets, and loyalty cards as well as creating digital mockups of a vehicle with the company graphics on, a pull-up banner to advertise, and we also had concepts for an app, which was similar to uber. We approached the company towards the end of the project and she was interested in seeing our work and potentially using us to help promote her company.