ABOUT

Concept:
As an already unique brand – fashion designed by blind brothers based on the sense of touch – I wanted to create a piece of branding that added value and was disruptively creative. By mixing braille and English text, viewers are forced to take a second look at the two forms of communication. What are never traditionally integrated together, work seamlessly here to show how beautifully unexpected elements complement each other; mirroring Two Blind Brothers.

Response:
The TBB team fell in love with this concept. It was immediately adopted as the graphic for their new casual wear line.

The concept can be seen worn at multiple press interviews and events such as Brooklyn Fashion Week, TEDx Charlottesville, and Hallmark Channel’s Home & Family.