Rachel Francis
Business writer
ABOUT
Concept - Plan and write a blog to introduce the Riversimple Rasa hydrogen fuel cell car, explain the technology, make green technology cool and provide material for press and media during the launch.
Execution - Worked at a hot desk at Riversimple workshops in order to get to grips with the technology and thinking behind the car. Wrote a series of blogs for Fiona Clancy (Director of Communications).
Results - The successful launch of Rasa in 2016 was covered by the Financial Times, BBC and Sky News, Huffington Post, Business Green, The Engineer, New Scientist, Eureka, Digital Trends, Clean Technika and many other smaller, specialist outlets.