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A dash of seduction 2016 / made at Polluxe - La Chose, Paris

Integrated French and International Corporate Campaign

A winning pitch to redefine the brand’s notoriety and vision, maximise sales and target the millennials market. The dash in the brand’s logo becomes the campaign’s symbol, named as a ‘dash of seduction’. The print features two glasses of champagne or duos of millennials being magnetised together in an intense seduction moment.