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As the brand’s internal direction changes, a digital rebranding is required to showcase the brand’s spirit and collections, web-engage its audience, create social media content and activations. An e-boutique is to be designed for selling hats and accessories to any face morphology.

Enhancing the neo-baroque aesthetic of the Parisian flagship boutique in the design to evoke a private salon feeling. Showcasing the brand’s history and atelier, product categories, seasonal campaigns, a social wall of user generated content including selfie uploading, style suggestions, VIP event streaming.

The experiential e-boutique features a 360º turning model to present products from all angles, as well as a virtual fitting room with a live-time virtual mirror for trying on the products before purchase.

IFM collaboration
Digital strategy created with Kegham Djeghalian