ABOUT

As part of its night image through dedicated projects and artist collaborations, the brand asked for three different creations to showcase its champagnes with visibility, theatricality, practicality and a digital twist.

Source of light – Scenography
A mosaic image of a discoball champagne explosion, featuring the rosé product. The silvery and mirroring material of the poster create a discoball light effect in nightclubs. The images are placed in repetition in nightclubs, where the mosaic aesthetic takes all over the space.

Reincarnation – Event
A 3-D hologram is designed as a pixelated champagne bottle and projected ten times bigger on the dance stages. Professional dancers appear as if they are dancing inside the bottles. For this night spectacle, souvenir objects of a real-size bottle replica in phosphorescent resine is offered to the spectacle's VIP audience.

Invisible - Packaging
An ice bucket reacting as a glass skyscraper, being reflective in the day and transparent in the night. In the form of a plexiglass rectangular cube, lined with window mirroring film and an additional inside ice box. When placed switched-off on the nightclubs’ tables, the packaging mirrors the surrounding dancing people; when illuminated, it becomes transparent glorifying the product.

IFM Collaboration