Rachel Eleftheriou Art Director

ABOUT

A cubic pyramid is built vertically amongst the tree branches. The whole structure and interior being constructed in plexiglass.

A 360º projector placed at the pyramid’s end for enhancing the absolute perspective, projects the brand’s ideals in images and film to the whole space and the clients.

A concept store enhancing the reality of nature and a technological hyperreality.

IFM collaboration
3-D Animation Pablo Velasco

MADEIT CREDITS

  • DiorClient

Dior Pop-up Store Design / IFM

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