ABOUT

This was a re-branding project that I started of my own accord when working in the bar in order to appeal to a better market and maximise our potential footfall. Due to a continuous change in management, when I began my work there, the bar lacked consistency in its branding, it's interior design and it's digital marketing. Some of the examples of the work I have done include re-designing the bar's logo, working with the Maintenance Team to improve the overall look of the bar itself and design various posters, flyers and general advertisements used within our digital marketing. Since carrying out this work the bar is now taking a higher average hourly turnover than its sister bar and there is a definite increase in footfall as well as regular guests.