Rachel Negretti Sr Director Brand Strategy & New Media

ABOUT

When Thurman White Middle School’s play was cancelled due to the pandemic, Cox Communications found a way to bring students together. Working with an Academy Award-winning director, the play was reimagined as an animated short that was voiced and performed by the students. The result was Drawn Closer, a heartfelt story of a school play in trouble, and a drama class determined to save it. In the film, it's the opening night of the play and everything seems to be going wrong. From technical hiccups, to wardrobe malfunctions, to a star stuck at home with a broken leg, no one knows how it will all come together.

MADEIT CREDITS

  • Cox CommunicationsClient
  • 180 LAAdvertising Agency
  • Al MoseleyChief Creative Officer
  • Amar MarwahaCopywriter
  • Arvid HarnqvistArt Director
  • Brian StifelVice President of Brand Strategy & Customer Insi
  • Brittany TynerSenior Marketing Manager
  • Bryan SweeneyHead of Production
  • Elizabeth LaySenior Art Director
  • Emma Zakes GreenCopywriter
  • Gaston VaneriSenior Vice President of Brand Strategy
  • Kaleen OgdenHead of Strategy
  • Mauricio BarredaStrategist
  • Megan McDonnellManaging Director
  • Mike BokmanExecutive Creative Director
  • Morgan TheisSenior Brand Manager
  • Nexus Studios Los AngelesProduction Company
  • Patrick OsborneDirector
  • Roger JonesSocial Media & Content Marketing
  • * D&AD
  • * Jason RappaportGroup Creative Director
  • * Rachel NegrettiSr Director Brand Strategy & New Media

Drawn Closer

Comments

Project tags