Rachel Negretti
Sr Director Brand Strategy & New Media
ABOUT
When Thurman White Middle School’s play was cancelled due to the pandemic, Cox Communications found a way to bring students together. Working with an Academy Award-winning director, the play was reimagined as an animated short that was voiced and performed by the students. The result was Drawn Closer, a heartfelt story of a school play in trouble, and a drama class determined to save it. In the film, it's the opening night of the play and everything seems to be going wrong. From technical hiccups, to wardrobe malfunctions, to a star stuck at home with a broken leg, no one knows how it will all come together.
MADEIT CREDITS
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Cox CommunicationsClient
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180 LAAdvertising Agency -
Al MoseleyChief Creative Officer -
Amar MarwahaCopywriter -
Arvid HarnqvistArt Director -
Brian StifelVice President of Brand Strategy & Customer Insi -
Brittany TynerSenior Marketing Manager -
Bryan SweeneyHead of Production -
Elizabeth LaySenior Art Director -
Emma Zakes GreenCopywriter -
Gaston VaneriSenior Vice President of Brand Strategy -
Kaleen OgdenHead of Strategy -
Mauricio BarredaStrategist -
Megan McDonnellManaging Director -
Mike BokmanExecutive Creative Director -
Morgan TheisSenior Brand Manager -
Nexus Studios Los AngelesProduction Company -
Patrick OsborneDirector -
Roger JonesSocial Media & Content Marketing -
D&AD -
Jason RappaportGroup Creative Director -
Rachel NegrettiSr Director Brand Strategy & New Media