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Despite being a much loved confectionery classic, Fox’s sweets were stuck in the glove box or your nan’s purse. To grow the brand, we needed to make Fox’s feel relevant again for more occasions by appealing to a younger audience. To do this we celebrated the unique joy of a Fox’s sweet; a slow eating sweet that lasts a long time (6:23s on average), creating a satisfyingly long lasting moment you can savour. The new brand relaunch campaign ran on TV, VOD and Online with paid media and ponders the thought...'If only everything lasted as long as a Fox's sweet'