ABOUT

What I did.

This cosmetics brand has a large customer base due to its useful, customizable products which provide a health skin free of marks, imperfections to their clients. Through more than 60 years of experience, it was time to bring a new, fresh style to maintain this dynamic and current brand.

What I achieved.

As this cosmetics brand makes its products customizable to cover the different needs of each client, I started with the idea of a dynamic, handwritten shape for the logo. In this way, we got the expression of a traditional brand, and also, adding the freshness of something current. In addition, as they work only with natural, organic ingredients, such as plants and flowers, I wanted to create a symbol which expressed this. I achieved a new modern style to the brand, as well as to keep its traditional side and to express its values.